Mobile devices are increasingly important for people of all ages. In addition, the way we use the Internet changes over time. We get more on the go nowadays, with less PC time at work or home. For those who have trouble reading on smaller screens, a mobile site is often a better fit, focusing on…

Audience research is necessary for learning your audience’s intent and how they make their purchasing decisions essential for success. But even if you haven’t done this before, it’s not as difficult as you think. Search engines, whether you use Google, Yahoo, Bing, or others, offer a wealth of information about your audience and enable you…

There are many ways you can create high-quality content for your audience. Having a deep understanding of your audience is the key to be able to create content that appeals to their audiences and meets their needs is the key to building trust with your readers. In this article, I’ll outline some of the best…

Creating content can be too difficult or time-consuming. You might also not know what to do or how to go about what to write next, or what topics you want to cover for your next post, so you put it off instead of trying different strategies.  However, there are ways to make things easier when…

Writing content from scratch is not for everyone. Many people may think that optimization should be done right from the get-go, which is not valid. Some people are worried that if they are not optimizing their content too early on, Google will not rank their content at all. Again, no. If you don’t have the…