Mobile devices are increasingly important for people of all ages. In addition, the way we use the Internet changes over time. We get more on the go nowadays, with less PC time at work or home.
For those who have trouble reading on smaller screens, a mobile site is often a better fit with its focus on fewer words per screen and larger tap targets for links and buttons.
For instance, a mobile site can offer similar features and services like a desktop site, search engine optimization, and social media integration. Google recently announced that it is giving priority to “mobile-friendly” sites in search results, prioritizing those with content relevant to what users are searching for.
Still, it doesn’t mean that you should give up the desktop site design entirely. If you have a desktop site with a responsive design, it will automatically adapt and take the appropriate size in the mobile form factor.
If you are using WordPress like myself, most themes nowadays are responsive to any screen size. So, you don’t have to worry so much about user experience.
But assuming that you are not using WordPress and instead you made your own custom site, if your HTML code is well-structured, will fit any screen size, offers optimal readability for users, and the overall look is great on all platforms, you should consider making it responsive.
There are several reasons why your website should be mobile-friendly.
Mobile browsing is the most popular form of internet browsing
The most popular way to browse the internet today is using a mobile device. This is because people increasingly watch content, including websites and videos on their phones and tablets, which has helped boost the number of people who use their devices for browsing.
According to Statista (2019), 52.6% of the web traffic now comes from mobile devices.
Also, thanks to connectivity on your phone or tablet, you can access internet resources whether you are at home, work, or elsewhere. The fact that everybody can browse from anywhere means that people will use their devices to connect to the internet instead of other devices such as desktop and laptop computers.
It suits people who want to find information on the go
If you want them to get all of your information without giving up on what you’re saying, you’ll want to make sure it’s accessible for them on their mobile devices.
When people are on their commute, they might be willing to spend more time on mobile devices, while at home or work, they might be more interested in getting things done. When they are out and about, you might be able to catch their attention for longer than you would if they were at home.
Sometimes people will want to check out your website quickly on their phone or tablet, but then find that some information is missing or the site is too difficult to use.
Mobile-friendly websites are more effective at generating traffic and lead for your business
Mobile-friendly websites are significantly more effective than non-mobile-optimized sites at generating traffic and leads for a business. A mobile-friendly website will make you more attractive to search engines, which generate more traffic than sites that are not optimized for mobile.
Besides offering a better experience for people using mobile devices, mobile sites can help your business, whatever it is in. The faster the loading time of your site, the better the search engine optimization results will be.
Mobile users are often on a time crunch and need answers quickly. They also may not have an unlimited mobile data plan and need to use their phone sparingly.
A mobile site that provides content promptly and efficiently can help them find what they are looking for and get back to what they were doing with no delays.
Mobile-friendly websites also tend to be longer-lasting because visitors tend to stay longer on a mobile device. This meant that a mobile web page might generate more visits than a desktop site and lead to long-term relationships with buyers and leads.
You can even offer content downloads on mobile-friendly sites, just like how you would do on desktop sites.
It is also a great way to attract more people who want to browse online but don’t want to download or install anything just yet.
People use mobile devices for searching
People do search on their mobile devices more than they use them merely for browsing. Search is the number one activity on mobile devices. It is not just about making your website accessible to people who want to browse, but also, they can find your content easily with search engines and other ways of discovering sites online.
Therefore, it makes sense for your site to be mobile-friendly to ensure that people find what they are looking for easily.
Good for search engine optimization or SEO
As mentioned earlier, Google prioritizes “mobile-friendly” sites in search results, particularly those with content relevant to what users are searching for. If your site is not adapted for mobile, you will be losing potential customers for your business.
More than just being able to show up in search results, mobile sites are often loaded faster than their desktop counterparts.
If you want your audience on your website to stay longer, you should make it available through mobile devices too. The usability of your site will depend on how well it is optimized for mobile devices.
A mobile site is vital to your website if you want visitors to your website to stay longer.
People are increasingly using their mobile devices instead of other devices to browse the internet. They tend to use their mobile devices when they have more free time, so they’ll go back and forth from using their desktop or laptop and their phone or tablet.
If you want your audience to hear all of your information without giving up on what you’re saying, it’s essential for them to be able to access it on a smaller screen like what’s found on tablets and phones.