Audience research is necessary for learning your audience’s intent and how they make their purchasing decisions essential for success. But even if you haven’t done this before, it’s not as difficult as you think.
Search engines, whether you use Google, Yahoo, Bing, or others, offer a wealth of information about your audience and enable you to make educated decisions and create content that is relevant to the demographic you serve.
Here’s how you can get some insights into your audience with search engines. In this blog post, I use Google as the example, but this can also apply to other search engines as well.
Check each search results
There’s a reason why the websites or pages ranked on the first page on the search engine. Commonly, the most relevant pages or sites related to what you are searching for will be ranked on the top. This gives you a hint on which page listed there to go to.
So, it is a good idea to go to the page that has been listed on the first page and see the kind of content they have written. Then, look for the relevant keywords and topics used throughout the content. Use these as a guide to writing your content for your audience.
When you type in a keyword, you will notice that there will be a list of related keywords in a dropdown. It’s called autocomplete.
Autocomplete is a feature of the search engine you are using that predicts what you are about to type. These predictions are based on the most popular searches, which appear in a dropdown in the search bar.
This can be useful for you to get to know what your audience is likely to type in when searching online and can be simply used to get a better understanding of the market.
People Also Ask
The “People Also Ask” section on Google search results is based on the question-and-answer format. See the questions that your audience is most likely asked and look through the answers provided there too.
This will give you an idea of the sort of questions that your audience is likely to ask.
People Also Search For
The “People Also Search For” function uses previous or related keywords to generate relevant keyword or topic suggestions that people are searching on Google. Depending on the keyword you search, the feature can be located on top of the search result or at the sidebar.
Like the “People Also Ask For” and autocomplete, it collects possible alternative terms and phrases that may be more relevant to your topic. It is located at the bottom of the search result.
All in all, there are many ways to research your audience with search engines. For instance, you can use specific keywords and phrases in the search field. You can also explore related searches, similar to the “People Also Ask For” and autocomplete, which will collect possible alternative terms or phrases that may be more relevant for your topic.